Credit First National Association (CFNA) has entered into a long-term brand agreement with Mastercard as the exclusive payments network for its new Bridgestone private-label and co-branded credit cards. The partnership will allow CFNA to begin issuing cards on the Mastercard Network in March.
New CFNA products and services include promotional financing, digital capabilities and a rewards program with as much as 4% back in rewards on purchases. The goal is to appeal to a multi-generational audience, provide frictionless customer experiences, and drive higher traffic volume to Firestone Complete Auto Care, Tires Plus and Wheel Works locations.