Old World Industries: Category Manager
The overall purpose of this position is to develop a thorough understanding of each product category thereby guiding channel partners and Old World Industries to profitable growth. This includes determining size and growth of each product category by channel, leveraging current and emerging trends to determine the future of each category, analyzing and mapping entire shopper buying behavior (pre-purchase, purchase drivers, post purchase) and impact of marketing (e.g., merchandising displays, price promotion).
Old World Industries: Manager – Channel Marketing
The Channel Marketing Manager develops and implement marketing programs that support specific channel customers and targets specific channels. They will work closely with the marketing team and take the lead with the sales team to execute key account programs, promotions, point of sales signage, trade shows and sales presentations.