Bridgestone Enhances Its TireConnect Platform

Bridgestone Americas has revamped its TireConnect online tire-quoting and sales platform. A tire-pricing research module has been added to give dealers access to national pricing averages and minimum advertised pricing, where applicable. The new price guide module helps dealers make decisions about price structure, ensure compliance with manufacturer pricing guidelines and allow customers to research competitor prices.

TireConnect also now has the capability to provide more accurate pricing for TPMS kits. Rather than setting a flat price, participating dealers can get accurate quotes and better inform their consumers about specific TPMS offerings.

Additionally, the platform now interfaces with the iConfigurator wheel visualizer to allow dealers to add wheel-quoting and sales to their online offering. Dealers that choose to integrate this functionality into their websites will be able to provide customers with a visual tool that allows them to see what the vehicle and wheels will look like together, along with online purchasing capability.

Bridgestone worked with the Fitment Group, Icon Internet Media and Tiremetrix LLC to integrate the new technology and functionality into TireConnect.

The Fitment Group is a provider of business intelligence and data to the tire industry, including tire pricing analytics, demand planning, tire and wheel fitment data, and more.

iConfigurator is a division of Icon Internet Media, a full-service interactive agency that specialized in marketing for the automotive aftermarket.

Tiremetrix is a privately-owned Michigan-based automotive information software company. TPMS Manager and Tire Registration Plus are software-as-a-service products created by Tiremetrix and used by tire dealers and automotive service centers across North America.