Bolt On Technology has added two sales and marketing professionals to its management team.
Tim Cifelli has been appointed director of marketing, responsible for branding, marketing and communications initiatives, including automotive trade marketing, advertising, public relations, social media and digital marketing.
Cifelli brings more than 20 years of marketing communications experience. He previously was the president and chief operating officer of the marketing communications firm DDCWorks, where he was campaign manager for the agency’s automotive industry clients, such as ARI Global Fleet Management Services and The Philadelphia International Auto Show.
John Borkowski is now Bolt On’s national director of sales and customer support. Borkowski brings 34 years of experience with hands-on sales as well as building and leading sales teams. Most recently, he was senior manager of customer service/ERP support for TRAC Intermodal, a marine chassis pool manager and equipment provider.
In addition to these appointments, Bolt On has expanded Frank Dragoni’s role as director of sales and corporate partnerships to focus on strengthening and growing the company’s relationship with large MSOs and national franchise partners. Dragoni joined Bolt On in 2013.