BFGoodrich Launches Program For Tradesmen

BFGoodrich Tires has launched a program in the United States for construction, agriculture, landscaping and other skilled trade employees who rely heavily on pickup trucks for their work. Program benefits include discounts on all-terrain KO2 tires, roadside assistance and contests.

The company plans to promote its BFGoodrich Tires Tradesmen Support Program through partnerships with such trade associations such as …
National Association of Home Builders.
National Cattlemen’s Beef Association.
Associated General Contractors of America.
National Association of Landscape Professionals.
Painting & Decorating Contractors of America.
American Quarter Horse Association.
American Subcontractors Association.

Tradespeople who aren’t part of an association also can access the benefits. Online orders for the program begin in mid-March.

The goal is to make work easier for tradespeople by reducing downtime and costs because of tire and vehicle issues, according to BFGoodrich.