BFGoodrich Tires has launched a support program in Canada for workers in construction, agriculture, landscaping and other trades that rely heavily on pickup trucks for their work. Tradesmen Support Program benefits include discounts on BFGoodrich All-Terrain T/A KO2 tires and roadside assistance.
The launch follows a similar program in the United States earlier this year.
Partner associations in Canada represent nearly 50,000 tradespeople and include the Association Provinciale Des Constructeurs D’habitations Du Québec Inc. and the Gratitude Programme in Quebec.
Members of partner associations receive the largest discount, but any tradespeople can take part in the program and receive discounts on tire sets.