J.D. Power is merging with the data and software provider Autodata Solutions following J.D. Power’s acquisition by Thoma Bravo, a private equity firm and the owner of Autodata Solutions.

The combined company will operate under the name J.D. Power and will offer new and pre-owned automobile transactional data, valuation tools, vehicle feature information, and consumer analytics to the automotive industry.

In addition to the investment by Thoma Bravo, J.D. Power’s existing management team will reinvest their ownership interest in the newly combined company, according to J.D. Power. Additionally, all current Autodata Solutions and J.D. Power employees will have the opportunity to take an ownership stake in the company.

The headquarters for the combined company will be in Troy, MI.

“The combination of J.D. Power’s deep data, analytics and customer experience insights with Autodata Solutions’ comprehensive vehicle feature data and dealer and manufacturer technology platforms will create a robust and insightful automotive industry resource for analyzing consumer demand and optimizing the vehicle sales process,” said Dave Habiger, who will continue as president and CEO of J.D. Power.

Former Autodata Solutions president and CEO Craig Jennings will continue as president of the Autodata division in the new J.D. Power.