Huntersville, NC-based American Tire Distributors (ATD) — along with its Canadian subsidiary, National Tire Distributors (NTD) — on June 25 announced its “Go-Forward Innovation Strategy” at the company’s 2018 North American Innovation Summit in Dallas. The initiative centers on what ATD calls a “game-changing digital ecosystem” that combines technology and advanced analytics.

The digital business model launched at the summit is expected to be fully integrated into ATD’s business by 2020. Tools and initiatives launching in the coming months include …
• Radius: a value-added services platform designed to drive traffic, enhance operations and maximize profitability for ATD’s customers;
• Traction: a platform for delivery tracking and notifications, payment options, invoices with real-time order changes, and inventory control; and
• A new ATD website and NTD website.

“No one in the industry can offer the capabilities and services that ATD has and will continue to provide our customers and manufacturer partners,” ATD president and CEO Stuart Schuette said in a statement dated June 25. “We have unparalleled experience and, more importantly, the commitment, power and enthusiasm of more than 5,000 associates to develop the tools that will lead the industry. Passion for leading industry change and delivering an exceptional customer experience are a part of our DNA. The industry should expect no less from us. We can’t wait for tomorrow.”

ATD is one of the largest independent suppliers of tires to the replacement tire market. It operates more than 140 distribution centers, including 25 distribution centers in Canada, serving approximately 80,000 customers across the United States and Canada.