ATD Touts New Look, Recent Enhancements For TireBuyer

TireBuyer, the online tire retailing subsidiary of American Tire Distributors (ATD), has unveiled a new brand identity to go with recent moves designed to enhance the shopping experience. This includes a new product recommendation engine, revamped search tools, personalized recommendations, proprietary fitments and enhanced mobile compatibility, to name a few. Additional enhancements are expected in 2019.