American Tire Distributors (ATD) has launched Edge Wheels, which is billed as a proprietary wheel brand offering high-quality designs in a range of sizes, styles, and finishes for cars and light trucks.
This expands ATD’s private-brand portfolio and delivers value-driven options for customers seeking stylish, reliable wheels in the aftermarket segment.
Positioned as ATD’s opening price point wheel brand, Edge joins ATD’s lineup of proprietary wheels that includes TIS, Gear Offroad and Motiv Wheels.
Initially, ATD is offering Edge in three styles: painted, painted with milled accents and chrome-plated finishes. The Edge portfolio is expected to expand to 12 styles as the full lineup comes online by the end of 2026.
Edge will be available nationwide through ATD with free shipping.
