ASA Taps Ray Fisher As Executive Director

The Automotive Service Association (ASA) has its new leader: Ray Fisher, who has been the executive director of ASA’s Michigan affiliate. Fisher took over as the executive director and president of ASA National on Jan. 2. He replaces Dan Risley, who left in July.

Beth Risch has served as ASA’s interim chief operating officer while the association’s board of directors conducted its search. Risch will continue in a consulting capacity.

Fisher has been the president and executive director of ASA-Michigan since 2010. His background also includes more than 20 years as a body shop manager.

About his appointment, Fisher said: “We are at a critical time in our industry, where involvement plays an important role. Education and training are no longer an elective but required. Trade schools were forgotten, technology can be overwhelming, and we have an aging work force that is faced with some difficult decisions. ASA can help lead the industry in addressing those challenges.”