ASA Automotive Systems is working with the interaction management platform Podium to help ASA users interact with customers and build their online reputation through reviews. Podium’s platform and online review tools are now available to companies running ASA’s TireMaster, TireMaster GTX and TireMaster Enterprise Software.

Podium’s technology allows businesses to interact with customers at various touchpoints and across channels, and gives dealers insight into what their customers are saying online. Text messages, Facebook Messenger, Google Click-to Message, and Webchat messages are delivered to one inbox where dealers can respond directly and have two-way conversations in their Podium account.

Dave Vogel, general manager of ASA Automotive Systems, said tire and auto service dealers need to build their online reputation to stand out. “By automating online review invitations, dealers can text review invites to review their dealership to customers who recently completed a transaction. This is when review invitations are most likely to become reviews,” Vogel said. “The Podium integration will save dealers time as well as improve trust through ‘digital word of mouth’ by increasing the number of online reviews on Google and Facebook that customers use when deciding where to buy tires or get a service job done from.”