Meridian, ID-based ASA Automotive Systems, a software company focused on independent tire and auto service dealers, has announced an alliance with Openbay, which specializes in artificial intelligence (AI)-powered customer engagement tools for the automotive services industry.

The partnership makes Openbay Otis, an AI-powered virtual service advisor for dealer websites, available to companies running ASA’s TireMaster, TireMaster Enterprise and TireMaster GTX software.

The goal is to help ASA users convert more online customers looking for automotive service by answering questions about their shops, providing real-time service quotes and two-way texting communication, and booking appointments.

“By automating time-consuming tasks of providing quotes, delivering instant and personalized responses to customers, Openbay Otis will help service teams to save time and increase revenue, along with delivering an experience that meets the needs of the modern-day consumer,” Hasan Askari, executive director of enterprise sales at ASA Automotive Systems, said in a Nov. 14 announcement.