Auto Care Week/The Greensheet – and our sister publication, Service Executive – are unique in the auto care industry in that they are 100% paid-subscriber publications. Everybody who subscribes to our publications pay to receive them. And, that requires us to deliver above and beyond the general churn of the industry’s PR machine. It also allows us to cover any story, without influence — for example, lawsuits, personnel changes and financials.
To be clear: we DO NOT allow anybody to review any of our content prior to publication. We write our own stories, and we decide what stories we will or will not cover. Sometimes, that begins with a press release. Sometimes, it’s based on our own research. In the case of a press release, we do not simply republish announcements word-for-word like many of the advertiser-driven, free publications in our industry. We may opt for a shorter write-up or more in-depth coverage.
One other note: Our subscribers are almost exclusively executive- and management-level professionals in the auto care industry (parts manufacturers, program groups, retailers, technology vendors, etc.), and our content is geared toward what interests them. The majority of the other publications in the industry are geared toward shop owners, countermen, etc. Our coverage is weighted heavily toward M&A, personnel changes, new warehouses, new plants and financials. We do not cover products, new part numbers, etc.